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Behavior Change Models

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By Jack Kinley
In Behavior Change Models
Posted August 29, 2012

Social Cognitive Theory and How I Gave Up Diet Coke

Last week I decided to try once more to get Diet Coke out of my life. She has been my best friend since I was a child. I would drink her at breakfast while I watched I Love Lucy. I’d drink [...]

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By Jack Kinley
In Behavior Change Models, Wellness Communications
Posted August 16, 2012

Theory of Reasoned Action or “Will You Love Me, Will I Feel Better, and Can I Even DO This?”

  I’ve been pouring over articles about the scientific Theory of Reasoned Action in preparation for this blog post. And as a communicator, I’ve found all of the scientific jargon [...]

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By Jack Kinley
In Behavior Change Models, Wellness Communications
Posted August 9, 2012

Empowering Healthy Changes with The Health Belief Model

As a health and wellness communications agency owner, my job is to understand what drives the health choices we make every day. This morning I woke up, made my Greek yogurt with berries, granola [...]

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