Marketing

Your employees’ attention is in short supply—so how do you grab their attention when you barely even have time to draft and design a one-page memo? You are going to have to work smarter, but not [...]

Every great marketing plan allows for a balanced approach between thoughtful preparation and winging it. Having a pipeline of ready-to-go stories for the things that you can plan for will give [...]

“I’m sorry. I can’t. Don’t hate me.” It was the break-up heard around the world in Season 6 of Sex and the City when Berger broke up with Carrie…on a Post-it. “A Post-it! That’s infuriating,” [...]

Strategic Communications Understand that Timing is Everything Time. It’s Enemy Number One when it comes developing your thoughtfully integrated communications strategy. Think about it. How long [...]

When it comes to writing for the web, the rules you learned in English 101 no longer apply. Web copy eschews flowery language in favor of persuasive language that addresses your readers’ needs, [...]

If you built your website more than five years ago, and have ignored doing web maintenance or periodic website fixes ever since, chances are your website is outdated and looks a little stale. [...]

Can we be real for a minute? Sometimes marketing feels like an exercise in futility, doesn’t it? You hire the best employees, craft the perfect solution or create the best product out there, then [...]

Speaking a vendor’s language is vital for business owners who want to avoid endless email exchanges and costly mistakes. This is especially true when your graphic designer asks you for different [...]

The amount of time and money it takes to launch a brand can be intimidating, especially for small business owners who already have a hand in so many aspects of building their businesses. Your [...]

Nothing makes us want to abandon our businesses more than working for a bad-fit client. But, when no clients are calling and your coffers are bare, fear creeps in and any client—right fit or not— [...]