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Seven Secrets of Strategic Communications

 Strategic Communications Understand that Timing is Everything
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By Jack Kinley
In Marketing, Seven Secrets of Strategic Communications, Strategic Communications Plan
Posted February 29, 2016

Strategic Communications Understand that Timing is Everything

Strategic Communications Understand that Timing is Everything Time. It’s Enemy Number One when it comes developing your thoughtfully integrated communications strategy. Think about it. How long [...]

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 Metrics Matter: How Are Your Communications Measuring Up?
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By Jack Kinley
In Communication Tips, Seven Secrets of Strategic Communications, Strategic Communications Plan
Posted February 23, 2016

Metrics Matter: How Are Your Communications Measuring Up?

With the development of easy-to-use, free communication tools it has become easier than ever to send a message to your audience at the drop of a hat. We’ve read varying reports that say the [...]

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 Why Communicating Strategically Means DOING Less…
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By Jack Kinley
In Seven Secrets of Strategic Communications, Strategic Communications Plan
Posted February 16, 2016

Why Communicating Strategically Means DOING Less…

One reason we don’t take the time to slow down and think strategically is because it scares the crap out of us. We all seem to live in a state of fear that our boss might walk by our desks and [...]

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 Three Simple Questions That Drive Strategic Communications
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By Jack Kinley
In Seven Secrets of Strategic Communications, Strategic Communications Plan
Posted February 8, 2016

Three Simple Questions That Drive Strategic Communications

Last week we laid out the steps for looking back at your previous 365 days of communications in the communications planning phase that we like to call The Turnaround. If you completed your [...]

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 Turn Around and Communicate Strategically
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By Jack Kinley
In Seven Secrets of Strategic Communications, Strategic Communications Plan
Posted February 1, 2016

Turn Around and Communicate Strategically

Secret #1: Turn Around What comes to mind when you think, “communications strategy?” Sounds good, but I really don’t have the time. I know what I’m doing, we’ll get the results we want or at [...]

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