Strategic Communications Plan

You might think it would be enough to simply have the most creative people on your team, but individuals who see themselves as “accountable” to their work are the secret ingredient that drive [...]

Your employees’ attention is in short supply—so how do you grab their attention when you barely even have time to draft and design a one-page memo? You are going to have to work smarter, but not [...]

Every great marketing plan allows for a balanced approach between thoughtful preparation and winging it. Having a pipeline of ready-to-go stories for the things that you can plan for will give [...]

Nothing makes our clients squirm more than the words “communications metrics.” For our clients – who are either “word people” or “people people” –  there can often be a powerful [...]

“I’m sorry. I can’t. Don’t hate me.” It was the break-up heard around the world in Season 6 of Sex and the City when Berger broke up with Carrie…on a Post-it. “A Post-it! That’s infuriating,” [...]

If you aren’t aligning your business objectives with your communications strategy you will never get that coveted ROI that proves your value as a leader in your company. When Lab Monkey [...]

Strategic Communications Understand that Timing is Everything Time. It’s Enemy Number One when it comes developing your thoughtfully integrated communications strategy. Think about it. How long [...]

With the development of easy-to-use, free communication tools it has become easier than ever to send a message to your audience at the drop of a hat. We’ve read varying reports that say the [...]

One reason we don’t take the time to slow down and think strategically is because it scares the crap out of us. We all seem to live in a state of fear that our boss might walk by our desks and [...]

Last week we laid out the steps for looking back at your previous 365 days of communications in the communications planning phase that we like to call The Turnaround. If you completed your [...]