Web Strategies

When it comes to writing for the web, the rules you learned in English 101 no longer apply. Web copy eschews flowery language in favor of persuasive language that addresses your readers’ needs, [...]

Good web design conveys a message without ever saying a word; it either instantly engages visitors or turns them away. When web design works, it pulls your visitors in and makes them feel at ease.

Back when you launched your website, it was the flagship of your brand. Your logo was fresh, your content was clever, and the design was innovative. Your cutting-edge website helped your business [...]

If you built your website more than five years ago, and have ignored doing web maintenance or periodic website fixes ever since, chances are your website is outdated and looks a little stale. [...]

Speaking a vendor’s language is vital for business owners who want to avoid endless email exchanges and costly mistakes. This is especially true when your graphic designer asks you for different [...]

The amount of time and money it takes to launch a brand can be intimidating, especially for small business owners who already have a hand in so many aspects of building their businesses. Your [...]

When clients come to me they often arrive in a frenzied state, wiping sweat from their brows and pulling the tangled hair from their lips, dropping all their stuff on the table and blurting out, [...]

At this month’s luncheon hosted by the Atlanta chapter of The International Association of Business Communicators (IABC), we heard about InterContinental Hotels Group’s (IHG) social [...]