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Web Strategies

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By Jack Kinley
In Communication Tips, Marketing, Web Strategies
Posted June 16, 2015

5 Rules for Writing Website Copy that Works

When it comes to writing for the web, the rules you learned in English 101 no longer apply. Web copy eschews flowery language in favor of persuasive language that addresses your readers’ needs, [...]

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By Jack Kinley
In Communication Tips, technology, Web Strategies
Posted June 10, 2015

Web Design Principles that Boost Engagement and Interaction

Good web design conveys a message without ever saying a word; it either instantly engages visitors or turns them away. When web design works, it pulls your visitors in and makes them feel at ease.

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By Jack Kinley
In Communication Tips, mobile communications, Online Marketing Series, Web Strategies
Posted May 21, 2015

Is Your Website Sabotaging Your Business? Take the Websites That Work Quiz to Find Out

Back when you launched your website, it was the flagship of your brand. Your logo was fresh, your content was clever, and the design was innovative. Your cutting-edge website helped your business [...]

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By Emily Charlton
In Branding, Marketing, technology, Web Strategies
Posted May 1, 2015

Is What’s Under The Hood Of Your Website Harming Your Business?

If you built your website more than five years ago, and have ignored doing web maintenance or periodic website fixes ever since, chances are your website is outdated and looks a little stale. [...]

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By Emily Charlton
In Branding, Communication Tips, Marketing, Web Strategies
Posted March 26, 2015

Know Your Logos. Protect Your Brand Integrity.

Speaking a vendor’s language is vital for business owners who want to avoid endless email exchanges and costly mistakes. This is especially true when your graphic designer asks you for different [...]

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By Emily Charlton
In Branding, Marketing, Productivity Boosters, Web Strategies
Posted March 19, 2015

Project Plans Help You Avoid “Brand Overwhelm”

The amount of time and money it takes to launch a brand can be intimidating, especially for small business owners who already have a hand in so many aspects of building their businesses. Your [...]

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By Jack Kinley
In Marketing, Online Marketing Series, Web Strategies
Posted October 17, 2012

How to Draft Your Marketing Mission Statement

When clients come to me they often arrive in a frenzied state, wiping sweat from their brows and pulling the tangled hair from their lips, dropping all their stuff on the table and blurting out, [...]

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By Jack Kinley
In Web Strategies
Posted July 31, 2012

IABC-Atlanta Recap – 3 Tips from IHG’s Social Media Journey

At this month’s luncheon hosted by the Atlanta chapter of The International Association of Business Communicators (IABC), we heard about InterContinental Hotels Group’s (IHG) social [...]

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