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Use Real Employee Stories to Boost Engagement We are hard-wired for connection. It’s why we watch “This Is Us.” Why we read “Eat. Pray. Love.” Why we all know the lyrics to “My Heart Will Go On.” [...]

Video Versus the Dreaded Employee Meeting With the rise of software platforms like Brainshark and Captivate came the promise that HR managers and benefits advisors could finally just turn their [...]

Getting employees to pay attention to anything is hard—especially when your topic is as dry and complex as employee benefits—but is a benefits brand really the solution for breaking through the [...]

Three Things You Can Do this Summer to Enhance Your Open Enrollment Strategy When you’ve only been in the office for a few days after spending a full week at the beach it can be really hard [...]

How to Finally Get Your Employee Benefits Website Online (even on THAT budget) Creating an employee benefits website often feels just beyond the reach for many of our clients. When you look at [...]

Can Benefits Communications Really Impact Your Employee Experience? If you are treating your employee benefits strategy as a transactional necessity or legal obligation you are essentially [...]

Ditch Your Benefits Guide and Get to the Point! Employees want to know three things each year when they receive their benefits guide: Did my plans change? How much will they cost this year? Where [...]

You might think it would be enough to simply have the most creative people on your team, but individuals who see themselves as “accountable” to their work are the secret ingredient that drive [...]

Every great marketing plan allows for a balanced approach between thoughtful preparation and winging it. Having a pipeline of ready-to-go stories for the things that you can plan for will give [...]

January is the perfect time to remind employees of a few simple tips that could save them considerable time and money before they make their first trip to the doctor with their new employee [...]