Is Your Website Sabotaging Your Business? Take the Websites That Work Quiz to Find Out

Posted on May 21, 2015 | 0 comments

Back when you launched your website, it was the flagship of your brand. Your logo was fresh, your content was clever, and the design was innovative. Your cutting-edge website helped your business flourish. But that was several years ago, and a lot has changed since then. You and your business have grown and evolved, and so has technology. What was once pioneering is now passé. Lately, it feels more like your website is sabotaging your business, not supporting it. It no longer shows up in search engines, and your competitors outrank you in your most desired search rankings. You rarely refer people to your site because it no longer represents you or your brand. You feel helpless, frustrated, and overwhelmed at the thought of another website re-design. What you really want — and need — is a website that works. How do we know all this? We talk to business owners like you every day. Some of them come to us knowing their sites need immediate fixes, but they don’t even know where to begin; others are simply too busy running their businesses to take time out to fix their websites themselves. Either way, we get it. We know exactly why your site no longer generates follow-ups, phone calls, or email inquiries about your highest priority products and services. And the good news is, we know what to do to fix it. We help business owners develop and implement simple action plans that solve their websites’ most pressing problems. We consistently see five key areas that trip up our clients and keep their sites from running like the business-building machines they should be: Bad visual design that’s cluttered and distracting; Confusing calls to action with too many choices and no clear path for visitors to follow; Compatibility issues with mobile platforms, resulting in problems with Google and other search engines; Dead sites, i.e., their sites lack fresh content and haven’t been updated within the past 30 days; or No analytical data, which means they have no idea who visits their sites, what people do once they’re there, or how people find their web sites in the first place. Which one of these problems keeps your web site from attracting new visitors, converting them into engaged buyers, and helping you build the business of your dreams? Our Websites That Work Quiz will help you identify areas where your web site could use a little support. After you take the quiz, we’ll send bonus materials direct to your inbox to help you create an action plan to tackle your website’s most pressing problems. We’ve used these same tools to help our clients create websites that drive traffic, convert visitors into buyers, and build their businesses. Share...

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Mobile Apps Can Help Companies Save Money, Boost Productivity & Increase Employee Engagement

Posted on May 7, 2015 | 0 comments

  How many times have you tried to quickly find an in-network doctor, only to discover you had to first log on to your employee portal to access your benefits information? When you need your benefits information fast, but you are miles away from your office or can’t remember your log in to the benefits portal, you feel powerless and frustrated. The same frustration arises for your employees every time they hit a roadblock when they need to access their benefit plan information for themselves or their family members. Requiring your employees to rely solely on outdated, cumbersome systems for their benefits information not only chips away at productivity and employee morale, it costs your organization money. Employees don’t want to waste their time—or yours—searching for the details of their benefits coverage when a decision needs to be made in the moment. However, the reality is that employees are often forced to make hasty decisions on unexpected medical appointments, prescription decisions, or urgent care. When access to benefits information is limited to antiquated methods, such as workplace portals, home computers, or print brochures, employees feel disenfranchised and helpless navigating the complexities of leveraging their benefits effectively. The result is often delaying treatment or making costly decisions, such as using out-of-network providers or accepting uncovered services. What your employees really want is an easy-to-use system that they can access anytime, anywhere. Most people already use smart phone technology to access information. Taking advantage of the convenience and versatility of mobile communications is the smartest choice for companies who want to reach their employees beyond the firewall. That’s why we created Mobile Benefits Connection™. This easy-to-use, low-cost solution empowers your employees to make smarter in-the-moment decisions any time they need to use their company benefits. Mobile Benefits Connection is a web-based app designed to function as a simple portal that allows employees instant access to all the important phone numbers, addresses, and websites associated with their benefits providers. CLICK HERE to see Mobile Benefits Connection in action, and to learn more about how this simple solution is helping employees make smarter benefits decisions year-round that save your company money, boost productivity, and foster deeper engagement.   Share...

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Is What’s Under The Hood Of Your Website Harming Your Business?

Posted on May 1, 2015 | 0 comments

If you built your website more than five years ago, and have ignored doing web maintenance or periodic website fixes ever since, chances are your website is outdated and looks a little stale. Rather than open the Pandora’s box that is re-doing your website, over the past five years you’ve managed to make it work through sheer will and determination. You’ve been lucky thus far, however, there are risks in sticking with an outdated website platform for too long. In fact, if you aren’t careful, your website might be an update away from crashing and burning. Here are a few of the common challenges that can result from outdated websites: Information overload – Wedging too much information into a site that wasn’t built to support today’s technology is just tempting fate. One more plug-in might be the very thing that wrecks your site. Unclear messaging – If you stopped thinking strategically about your site content ages ago, and continued adding every new service or offer to your site without deleting or auditing your previous offers, the resulting effect is surely a hodge-podge of information that confuses and frustrates your visitors. Lower search engine rankings – If your site was designed before 2013, odds are you didn’t bother making it mobile-friendly. More than 60 percent of all web traffic now happens on mobile devices. If your site wasn’t designed to be mobile responsive, you’ll begin to pay the price with search engines  Negative brand impression – Be honest: Are you more than a little bit embarrassed because your website looks like it was built in 1999? Remember how proud and excited you were when you launched it? When is the last time you felt confident in your website? If your visitors feel repelled rather than interested in your services when they land on your site, it’s time to get serious about website maintenance. But, before you dive in and start making random updates, we recommend you make a simple plan. Write down a wish list of the top three to five changes that would make you proud to share your site with the world again. Then, reach out and partner with a web developer. Make sure your developer works well with writers and designers, or has a strong understanding of how editorial and design principles impact your website. Clients who enlist our help to manage their weekly content updates, back-end system upgrades, and monthly traffic reports have a strong understanding of what is and isn’t working for visitors to their sites. We help them routinely analyze obstacles and make the repairs before problems snowball into an overwhelming (and costly) repair bill. Websites are a bit like your car: If you don’t change the oil regularly, your engine is eventually going to blow. And the fix won’t be cheap when it does. Chances are your site doesn’t suffer from every website affliction known to man. Most websites just need a few simple tweaks to bring them up to speed and position them to grow your business. The secret is finding the right developer with a customer-focused approach and a mind for marketing. A thorough website refresh not only makes a better brand impression and boosts your confidence as a business owner, it will attract more visitors and engage the ones who click through, comment, share, and buy.     Your website is a key element in your branding strategy; it plays a vital role in building community, wealth, and joy in your business. To find out more about how to use branding to make your business stand out in your niche,...

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